Re-brand case-study: CMAE

In May 2022 MB Golf was appointed by Club Management Association of Europe to work with their re-branding committee on the new CMAE logo & brand guidelines document.

The new brand needed to reflect a forward thinking, dynamic & unifying organisation & to create the perfect environment for each part of the CMAE including the England and Arabic regions.

We completely transformed their established (but very dated) logo into a fresh, modern brand that translates beautifully to apparel, accessories, printed collateral, large format, website & digital messaging.

We reimagined every detail into a sleek, contemporary look that resonates with today’s club management training & education market. The new design not only captures the brand’s core values but also gives it a bold, updated identity that stands out & drives engagement. It’s the perfect blend of heritage & innovation, created to connect with a new generation of aspiring club managers or anyone who wants to get into the industry across the world.

See the development process here: https://www.facebook.com/media/set/?set=a.5396861260358290&type=3

If you are a golf venue or golf business looking to update your brand, please contact FORE@mbgolfmarketing.co.uk