Variable Data Personalisation (VDP) is a digital printing process that customises each printed piece by changing elements like text, graphics & images based on data from a database or external source.
This allows for highly targeted & personalised marketing materials, such as direct mail, brochures, or invitations, where each recipient receives a unique message or design tailored to their preferences or demographics, enhancing engagement & response rates.
See/read more here: https://mbgolfmark.co.uk/…/printend-personalisation-vdp/
For more information & guide costs contact FORE@mbgolfmarketing.co.uk